Kids Crave Unhealthy Breakfast Cereal

Kids crave breakfast cereals that are the most unhealthy for them, a new study from Yale University shows. Watch this week’s WLS News to find out more.

fruit loopsA report from Yale University shows that the breakfast cereals most unhealthy for your kids are the ones they want the most.

The report comes after a study on the kind of marketing cereal companies direct at children. Yale University’s Rudd Center for Food Policy and Obesity found that each year, the average preschooler sees 642 TV commercials for cereal – mainly those filled with sugar.

Also, the cereals they see advertised the most have 85 percent more sugar and 65 percent less fiber than cereal marketed to adults. Added to that, research also showed that kids who eat unhealthy cereals tend to eat twice as much cereal as the kids who have healthier alternatives.

Of course, it’s parents who buy these cereals, not the kids who eat them. And, so the best way to monitor unhealthy products … is to read the label.

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