Childhood Obesity Concerns Lead to Ban on Fast Food Toys

As childhood obesity rates continue to rise nationwide, one northern California county has taken action by banning toy giveaways with fast food meals for kids.

Happy Meals will now be served without the toy in Santa Clara County, California, in an effort to break the association between fun prizes and unhealthy food.

The Santa Clara County Board of Supervisors voted earlier this week to do away with giving away toys in kids fast food meals that exceed a certain level of fat, calories, sugar and salt. The board wants to target marketing of obesity-causing food to children, in hopes of curbing the childhood obesity epidemic.

Board president Ken Yeager told the San Francisco Chronicle, “Obviously, toys in and of themselves do not make children obese. But it is unfair to parents and children to use toys to capture the tastes of children when they are young and get them hooked on eating high-sugar, high-fat foods early in life.”

Yeager also hopes that Santa Clara will set the bar across the country, inciting other counties to take similar measures to do their part against the battle against obesity.

Two-thirds of Americans are overweight or obese, and in some parts of the country, obesity affects as many as one in five children. The new law is based on health standards that are set by the U.S. Department of Health and Human Services, and bans restaurants from giving toys in kids’ meals exceeding 485 calories, meals in which more than 35 percent of calories come from fat, or meals that derive more than 10 percent of calories from added sweeteners.

Representatives for the California Restaurant Association have 90 days to offer an alternative to the legislation.

6 Responses

  1. Tj

    This has got to be a joke? Sounds like we need to start the battle against stupidity.

  2. faile13

    Ultimately, at those ages, what is stopping parents from saying ‘No’ to the child? The toy is never worth the cost of the meal. Yes, I know some children has disorders that need physician monitoring-but those with real issues aren’t the one’s I’m talking about. Seriously, do you take stock tips from your three-year-old? Then why are they in charge of what they eat? They hop in their little Cozy Coupes and buzz through the drive through on their own? Children are only in charge if you let them be. As parents we are here to teach them the skills they need for the rest of their lives-how to eat right, how to balance a check-book, manage credit, choose a spouse, exercise moderation etc, etc,… Man-up and be the parent-yeah, it’s hard, deal.

  3. Melissa

    This is a positive thing, but why can’t we just make the meals healthier in the first place???

  4. dave

    Another patently stupid idea from the land of fruits and nuts. What are the voters thinking when they vote for these morons? These politicians are basically saying every parent in Santa Clara county is too stupid to know how to raise their kids. If the parents in Santa Clara County are so stupid, apathetic or irresponsible why are they still being allowed to raise the kids? Take them away if they cant tell a 4 year old know.

  5. daniel conroy

    You pathetic losers .Your ban is last ditch effort to excuse crappy parents .Stop bribeing your kids with Ice cream.Stop using food as a reward for behavior .Stop trying to blame fast food for over eating.Do you know how many fat cows come in an order 5 cheese burgers a lrg fry and a diet soda? Quit looking for others to pay you for being stupid.If you eat too much you will get fat even if it is healthy food.If you want to attack a group how about the gateway drug that a majority of our population has had by the age of 14 . Not Grass not H but booze.Any person who has ever done hard drugs has drank.Our country supports getting drunk and killing people yet it attacks food and substances that reduce Hostile behavior .Quit looking for some one to blame or get rich off of for being ignorant. Accept the responsibilaties for your actions. Or can I sue bike companies for the lack of saftey equipment. I fell off my trek when I was drunk and broke my arm.It is the bike manufactor who did not suply saftey features to prevent me from falling off my ten speed.Maybe they should stop making black colored bikes.Im sure it would prevent bike riders from getting hit by self centered jerks.You know the people who are so much better than us that they dont have to pay attention or even be concerned about other people.It is our school systems fault for raising a angry disposible society lets fire all the teachers. Lets face it they do a horrible job teaching our youth ethics and responsiblities .I mean it is not like it is a parents job to raise children.Once they are squeezed out it is our schools and law enforcments job to raise them.That is why our goverment uses more than 50% of federal taxes to pay the huge salieries to education .At 100,00 thou a year it is a public school teachers patriotic job to raise our children.Lets blame them for making our kids shoot each other and eat too much.I mean teachers are the ones giving out guns and drug and toys to our kids .All in a hope to make fat lazy kids who spend half their life in front of a tv.Lets ban Cable and HD tv broadcasting it is making our kids fat.
    I have a idea to all you lazy non interseted parents who are too busy to be involved in their kids life.Grow up and accept the responsiblities for you actions .Quit having dumpster kid to make wellfare money and pay attention to your kids .Quit expecting them to raise themselves on tv and junk food.
    Besides goverment sterilization would be cheaper than going to war with corperate America. Hey lets just throw all the fat people away then we have a perfect world
    and anyone who disagrees is against america right? GROW UP AND get off your butts.If being a parent and guiding your children in to adult hood is too much work then have your reproductive organs removed so you dont burden the rest of us with your little mistakes. I would like to add I blame the public schools for my grammor not the fact that I slept through my english classes. Grow up grow up grow up I am tired of listening to people look for the blame not the solution

  6. daniel conroy

    I have the utmost respect for all parents(not you biological donors)I feel that teachers are the most selfless people in the world to take on a job with crappy pay and no respect.It is our countries Job to pull ourselves up and set a example for our children.Quit telling them it is ok to blame someone else for our own lack of effort.Children do as we do not as we say.Oh yea and for crying out loud who is in control the parents or the kids .If I have to stand in line and listen to one more kid tell his parents what they are or are not going to do I will scream.No kid alive will ever listen to a doormat even if you beat them.Oh yea they will pay lip service but as soon as your back is turned they will do whatever they can get away with. To quote a person who was killed for his beliefs Ask not what your country can do for you but what you can do for your country


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