Bringing Heart to Mind

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Bringing Heart to Mind

Heart disease kills more women in the United States than any other disease – but are American women concerned by that?

Nope. Statistics say that only one in five women gives a hoot about heart disease, whereas a recent survey found that 61% of American women fear getting cancer more than any other health problem.

Don’t get us wrong. Cancer is terrible, but the average woman’s risk of getting terminal cancer is low compared to her likelihood of dying from a heart attack. Excess weight, which often leads to heart attacks and other cardiopulmonary disease, is the real threat to women’s health in the U.S.: eight out of ten American women between the ages of 40 to 60 exhibit excess weight or other risk factors for heart disease, and almost 70% of women ages 45 to 74 are overweight or obese.

And they know it. 97% of women recently surveyed knew that overweight and obesity are risk factors for heart disease – yet relatively few are taking action to reduce their risk by losing the excess weight.

Allergan, developers of the well-known Lap-Band adjustable gastric band, and WomenHeart, a leading nonprofit national organization dedicated to advancing women’s heart health, have decided to do something about it.

They’ve started the Heartfelt Moments Obesity Health Education Campaign, a program to educate dangerously overweight women about the risk of obesity-related heart disease and the importance of reducing this risk through safe, supervised weight loss.

The survey we mentioned at the top of the story also found that 79% of obese women would react positively if a friend or family member spoke to them about their excess weight.

Be that as it may, it’s hoped that the Heartfelt Moments campaign and similar efforts will raise awareness among women of the real health threat posed by obesity, and motivate them to take positive action to reduce their chances of suffering from obesity-triggered heart disease.

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